Business Intel. & Analytics

Business Intel. Reporting

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What is Business Intelligence Reporting?

The term business intelligence reporting can refer to a wide range of use cases in BI—from static reports to interactive dashboards to embedded analytics, but all have the purpose of support and facilitating better business decisions.

There is a vast amount of self-service BI tools that can be implemented in your organization to track KPIs in real-time or at a specific moment to gain deeper understanding into your business. Actionable insights can be gained from the different kinds of reporting, and data-driven strategies or solutions can then be derived. Regardless of your prior organization’s experience in this domain, we can help in implementing or modernizing your BI reporting capabilities.  

Why is Business Intelligence Reporting important?

BI is designed to answer specific queries and provide at-a-glance analysis for decisions or planning. It enables you to know what's happening in real time, why it's happening, how to stop it or capitalize on it, and how to predict what will happen next. With major volatility and overall acceleration in so many markets, its crucial to immediately know the current state of your business.

Customer insights

Customer data from CRM, email marketing, social media campaigns, and website engagements can be tracked in your data management platform. Tools like CRM help their users in understanding how their customers are interacting with them in real-time. The CRM software also allows users to find the best possible ways of reaching out to their customers with accurate data.

Market Intelligence

At its core, market intelligence uses multiple sources of information to create a broad picture of the company's existing market. It looks at a company’s customers, problems, competition, and opportunities for creating new products and services. Market intelligence not only helps companies to distinguish their brand from its competitors but also helps in providing valuable information to stay in the game and excel at it.